Hollywood
Execs Like Slashing Anime
Editorial
by Chris
July
31, 2000
Censorship
is a problem plaguing many aspects of our lives, and anime
is certainly not safe from it. The issue of censoring anime
brings up a basic question about censorship in general: whose
right is it to decide what the public should see? The obvious
answer is the public. However, if it were that simple,
I wouldn't be writing this rant. Since the dawn of anime in
the 1960's with Astro Boy and Speed Racer, entertainment
executives have been censoring it to fit what they consider
the American market to be. In the 1970's, the classic series
Space Pirate Captain Harlock was massively edited for
U.S. audiences. In the 1980's, there was Robotech,
which was not so much a case of censorship, but of extending
the show by adding two unrelated series. In the 1990's, censorship
seems to be at an all time high with so many anime series
crossing over.
It's
odd that while mainstream American television has become more
violent over the last decade, what is considered 'children's
entertainment' has been slow to catch up. An example of this
is the Batman series from the early 1990's, in which
the creators were forced to follow all the idiotic suggestions
of Fox's Board of Standards and Practices (don't call Harley
Quinn a 'lunatic' so that people with mental problems aren't
insulted, for example). As bad as that is, at least it's a
case of censorship in pre-production. Anime, unfortunately,
is censored after a series is finished. Sailor Moon and
Dragonball Z have been so heavily edited for U.S. broadcast
that there are too many changes to list. What bothers me is
that these Hollywood executives are slashing apart series
to fit their perception of the market. However, many times
it has been shown that the real market is nothing like what
they perceive. Fans have been demanding uncut anime for years,
and still they are ignored. Many people consider fansubs the
solution to this problem, but I disagree. For a fan wanting
to collect a series in top quality, a VHS fansub just won't
cut it. Anime makes up a large portion of U.S. entertainment
sales (especially on DVD), and fans spend large amounts of
money. Since it is our money, shouldn't we be the ones who
decide what we want to see?
The
source of this problem can be defined in one word: fear. The
entertainment executives are afraid of deterring viewers,
which would lead to lower ratings and reduced profit for them.
So to avoid this, they hack up a series, which then creates
the same problems they were originally trying to avoid. It's
a confusing paradox. Take the examples of anime in the U.S.
this year. Cartoon Network and Bandai made a bold move by
premiering Gundam Wing in cut and uncut formats. That
series turned out to be a breakthrough in ratings and single-handedly
made Gundam a household name in the U.S. Just a few
months later, Cartoon Network and Pioneer repeated that success
by presenting Tenchi Muyo! in much the same fashion.
However, some companies still haven't learned. Kids WB and
Nelvana have rightfully been receiving scorn for their treatment
of Card Captor Sakura. They were so afraid that a girls'
series wouldn't be popular in the U.S. that they massively
edited it and turned a male supporting character into the
star. Are they blind? What about Sailor Moon? As edited
as that series is, it's clearly intended for girls. However,
it has enjoyed huge crossover success with males. Card
Captor Sakura could have done the same if only Kids WB
and Nelvana had more faith in the series.
What can be done to remedy the situation? As anime fans, we
should support those who are praiseworthy for their efforts,
such as Cartoon Network. It's because of them and their Toonami
block that anime has hit the mainstream. We're only halfway
through 2000, and they have already premiered three anime
series in uncut form. Thank them for their efforts, and encourage
misguided groups like Kids WB and Nelvana to follow Cartoon
Network's example. Don't yell at people about the evils of
censorship and start flame wars on the Internet. That only
makes anime fans look like fools to the companies releasing
anime here. They'll most likely ignore us and continue down
their misguided path. What will surely get their attention
is ratings, so that's where we have to focus our efforts by
not watching butchered anime.
<<back
to Editorials